Why E commerce Website Development Need ?

There’s a saying that if you’re not online, you don’t exist. A saying that grows more relevant each day as the online marketplace continues to dominate the shopping world. If you are searching for the best Ecommerce website Development service in Bangladesh GCTL INFOSYS can be the best choice for you. In this regard of solving all types of errors in your website our team can bring a great result for you. 

For retailers, this should be interpreted as such: if you currently do not have an ecommerce website, you may be preventing yourself from hitting revenue goals and reaching your full potential. 

What exactly does ecommerce website design do? 

Put simply, it’s the process of creating an online store for your business to sell digitally to target shoppers. To design an ecommerce website, you need to plan, conceptualize and arrange your content and products for effective display on the Internet.

The ecommerce push has already begun, as more companies and more shoppers are turning to ecommerce stores to make their purchases. In 2020, Walmart’s online sales increased by 97%. Amazon’s Q2 sales and profit growth was 40%. It’s not just the big guys either, benefiting from consumers’ spiked appetite for online shopping. Smaller retailers such as Howards Storage World and B-Wear Sportswear, among others, are seeing double and even triple-digit growth in ecommerce revenues compared to the year before.

What else do these three companies have in common? Their fresh, modern ecommerce website designs were crafted and optimized for customer conversion.

Here’s how you, too, can join the growing array of retailers that consistently beat — and exceed — their yearly ecommerce targets.

What is Required to Build a Beautiful (and High Performing) Ecommerce Website

No matter which type of ecommerce site you plan to build, the first thing you need is an ecommerce platform to help you create the best ecommerce store.

There are three main types of ecommerce platforms on the market:

• Open-source.
• SaaS.

Headless commerce.

Each of them provides you with a toolkit for creating an online store: page builder, checkout page, payment gateway integrations, and more. The difference between those ecommerce platforms lies in the levels of:

• Customization.
• Performance.
• In-built feature set.

Flexibility.

SaaS platforms offer an out-of-the-box ecommerce store design experience. You can design a store using a drag-and-drop visual editor in several hours, though the tradeoff is limited customization and incapacity to add custom features.

Open source platforms are like a blank canvas that, with enough time and effort, can be turned into any kind of ecommerce website. However, you are creating everything from scratch, which means having a coder and a designer on call.

Headless commerce platforms are built with flexibility in mind, allowing you to create differentiated shopping experiences anywhere, with a powerful commerce engine on the backend. Unlike other ecommerce options, with headless commerce, the frontend is separated from the backend, allowing you to change your platform at any time. However, a more complicated process does come with additional systems needed. 

You can choose between:

• Headless commerce and Open SaaS platforms such as BigCommerce.
• SaaS platforms like Shopify, which does have a headless commerce offering, though with rigid API call per second limits.
• SaaS website builders like Squarespace and Wix.
• Open-source platforms like Magento, which doesn’t have a native theme editor, and WooCommerce, which is technically an ecommerce plugin. 

Such ecommerce solutions won’t limit your design capabilities to create beautiful and unique websites, and you don’t need to build core commerce functionality from the ground up.

No matter which store builder you choose to start up with, it is important to make sure that your top pick has the following features:

1. Mobile responsive.

Mobile responsiveness is critical to the success of an ecommerce website. More than 46% of consumers complete their entire purchase process (from research to purchase) on smartphones, with even around 75% admitting that they abandon sites that aren’t optimized for mobile. A responsive ecommerce platform can ensure that visitors from all sorts of devices have equally great on-site experience — without any design constraints.

BigCommerce is a leading ecommerce platform for building a beautiful mobile store, tailored to increase mobile sales without any additional effort. With our platform, users get:

• Responsive themes.
• Images sized and served for mobile.
• Mobile pages built for higher performance and engagement.
• 2. Customization opportunities.

“Beauty” is a highly subjective assessment. However, when it comes to web design, “good looks” usually mean a convenient layout, aesthetically pleasing typography and iconography, crisp visuals and other on-site design elements that differentiate your store from others. 

If your ecommerce platform lacks customization features and beautiful ready-to-use templates, you are stuck with using the same mold as hundreds of other stores, with little room to show how your brand stands apart.

With BigCommerce, organizations can:

• Completely customize their website with our intuitive visual editor, Page Builder.
• Drive mobile sales with responsive templates.
• Build your site in half of the time using modern development tools.
• Deliver a personalized, engaging shopping experience.
• Connect with a global network of professional website design experts.

3. User-friendly site navigation.

Navigation is an umbrella term for all the UI elements users can use to reach specific information on your website. These include header navigation menu, product category pages, filters, on-site search and footers. Suppose an ecommerce platform constrains your ability to create custom navigation paths. In that case, you’ll end up with a pretty but dysfunctional website few customers will want to use, and your conversion rate will suffer for it.

A quality, simple-to-use site can make a world of difference between a customer browsing and a customer purchasing. BigCommerce’s simple, intuitive platform design lets customers check out on any device comfortably without distractions. By simplifying the online shopping experience, we make a once difficult process easy.

4. Provides a compelling user experience.

Delight prompts consumers to complete their purchase and then shop some more. What ignites that sense of delight and takes a brand to the next level? The best marketing tools in the world won’t help if your site leaves them wanting. 

The solution? A well-thought-out user experience (UX).

UX plays a pivotal role in ensuring that your website is not only functional, but intuitive, reliable, user-friendly and easy to navigate. These factors increase the pleasurability of interacting with the site and make browsing a more pleasant experience.

Think higher conversions, repeat purchases, rave reviews and word-of-mouth recommendations. These are significant and can make the difference between the growth and decline of a company. 

How do you determine if your ecommerce platform is UX-friendly? Check out numerous examples of websites built on BigCommerce’s platform. Specifically:

Assess the basic UI components. Browse the website to understand if you like the navigation, find the layouts effective, and all design elements intuitive and good-looking.

Scrutinize customization opportunities. The more elements you can tweak, the more unique UX you’ll be able to create as your operations scale. Remember: what looks like an OK ‘starter’ practice for a small store may turn into a money-draining liability for larger operations. Make sure that you can toss and add different design elements as your priorities change.

Measure the website performance. Page load time and overall website speed add or subtract from your UX. Sluggish pages, glitching design elements, and slow-loading product videos often result from a poor CMS/CDN and hosting provider used by the ecommerce platform.

BigCommerce’s ecommerce platform takes all of this into account, allowing organizations to craft a website that provides a compelling — and ultimately rewarding — user experience.

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Design Differences Between B2C and B2B Ecommerce Sites

To design a high-performing website, you need to understand your target audience and the best way to reach it. Both Business-to-Business (B2B) and Business-to-Consumer (B2C) ecommerce websites have the same agenda — make a sale. But the means toward that goal are somewhat different.

For B2C companies, brand awareness is the No. 1 priority. A recognizable brand (think about this when choosing your domain name) with a strong online presence = a higher share of the total addressable market.

For B2B companies, the top priority is lead generation. With a niche market and longer purchase cycles, B2B brands need to keep a steady pipeline of warm leads.

Let’s take a look at what this means design-wise.

1. Differences in customer intent.

Both B2B and B2C purchases are sparked by a need. But the underlying motivations behind those needs are different.

B2B customer intent is driven by business priorities and backed by a group of other people (stakeholders, teams, company’s customers, end-users). With many people to please, the product research timelines are longer, and the list of requirements for evaluating products is more detailed. That’s why B2B ecommerce websites dwell more on converting top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) visitors to prospects and then turning them into customers using a mix of online (email marketing, eBooks, social media, online demos) and offline sales (phone consultations, in-person demos, etc.) strategies.

B2C shoppers act on an immediate need. While most shop around too, comparing product specs and prices, their average time spent at every stage of the sales life cycle is shorter. Unlike B2B buyers who allocate more time to data-based product evaluation and consideration, B2C folks often act on impulse and thus are more receptive to various cognitive triggers, activated by our bias:

Source: Think with Google

Effective conversion rate optimization tactics, used by B2C retailers, leverage these biases in design to sway purchase decisions.

2. Purchase process.

More people are involved in the B2B buying process, including end-users and the purchasing agents/decision-makers. An ecommerce website is a facilitating tool that has to inform, support and demonstrate how your products can meet all the organization’s needs through content, interactive on-site tools and supporting marketing assets. Remember: your ultimate goal is to generate leads, not root for an immediate sale.

In the B2C space, purchase decisions are often emotional and event-driven. The coffee machine is broken? Ok, I need a new one. Oh, those shoes look nice. Where can I buy them? 

Most B2C consumers are in a constant state of product exploration and in-the-background evaluation. When they discover a good offer, they are almost ready to snatch it. In that sense, B2C ecommerce websites need to facilitate discovery and feed into that sense of urgency.

3. User experience.

User experience is equally essential for B2B and B2C shoppers, but it has to account for differences in intent and purchase process. Nielsen group identifies five important differences in UX requirements for B2B and B2C websites:

B2B design must accommodate longer content to support long decision-making and sales process.

All B2B content has to speak to two target audiences — “choosers” (decision-makers) and end-users.

B2B product information needs to be longer, more comprehensive and include a clear overview of integrations, capabilities and regulatory requirements.

Both B2B and B2C customers are price-conscious. But B2B pricing scenarios are more complex. Provide B2B buyers with different pricing ranges variations, pay-per-usage scenarios, or calculators to facilitate decision-making.

Like B2C stores, B2B websites cater to several customer segments, varying in size, industry, and operational budgets. Thus, B2B websites need to design a more diverse, audience-based navigation to cater to all targets.

When designing an ecommerce platform, a B2B organization must do everything in its power to improve its website’s appearance and design to provide the most exceptional user experience possible. This can be achieved through: 

Ease of Use. Everything on the website must be easy to find. The speed and convenience with which a customer can view the site is essential to the buying process. 

Logos and reviews. A diverse selection of customer and logos reviews and testimonials can reach a broader audience by providing information that they can trust. 

Calls to Action (CTAs). A customer is interested in a product — now what? Creating calibrated CTAs that draw attention and can point consumers in the right direction will generate leads and raise profitability.