Steps of successful mobile application
There are currently 3.5 billion smartphone users worldwide, and approximately 90% of them use mobile apps *. This mobile tool has become an integral part of our daily lives – we use applications to communicate with colleagues and loved ones, keep abreast of what is happening in the world, purchase the necessary everyday goods, relax and have fun. However, the abundance of proposals also causes fierce competition among their developers. High-tech enterprise Huawei explains what to pay attention to when developing a mobile application that is interesting to users and brings additional business value .
Will the app improve the daily life of users?
The implementation of any successful application starts with a good idea – this may be obvious, but any idea that is not successful enough is the first to disappear from the market. “A successful product solves a specific problem and satisfies the needs of the consumer. To give an app a successful start, you first need to ask yourself: what problem do I want to solve and how it will make the daily life of users easier,” says the Huawei expert.
Why would anyone want to use it?
Important factors in the development of an application are its unique and attractive design, easy and understandable use, and the ability to engage users. Some applications downloaded to smartphones are used only once, after which they are deleted. To avoid such shortcomings, it is definitely worth considering the possibility of involving the media, as well as creating a bonus system, rewarding users for their success and supporting feedback.
Who will implement my idea?
In developing a good application, a talented team also plays a big role, and when hiring employees, you should pay attention not only to their ability and ambition, but also to their compliance with the corporate and rapidly changing startup environment.
“There are a lot of talented app developers in Latvia and just as many successful and already implemented mobile apps that are not only attractive and interesting for consumers, but also provide additional business benefits. Huawei’s AppGallery app distribution platform already offers more than 60,000 apps, and our goal is to add more local and global apps to it. We want to not only meet the needs of our users, but also support local application developers and establish long-term cooperation with them,” explains G. Kursiša.
Business and technology go hand in hand
A mobile application is one of the best communication channels for communicating with your customers. Many people download applications to quickly and easily get what they need – product, information, feedback from the company. Therefore, the application is an excellent platform for advertising products and services of the brand, attracting new customers, as well as strengthening the connection with existing regular customers.
“There should be a minimum number of steps from the moment a user puts a product or service into the cart to the successful placement of an order. In order to increase sales figures, you need to offer the user multiple checkout options, as studies show that this reduces purchase abandonment by 8%. It is also necessary to remember that users always appreciate the opportunity to receive additional benefits, so it is worth considering creating a refund or bonus program, ”says a Huawei expert .
What does the future promise?
More and more applications in the future will help not only phone users in their daily activities, but also enterprises in organizing workflows. Nearly 90% of all mobile data is predicted to go to cloud applications, so much attention will be paid to cloud services. This development of applications also means that the importance for users of convenient and safe storage of data that takes up minimal space on the phone is growing.
Con
At the moment, the greatest giants of the industry are still being attacked by hackers, so the applications of the future will take various aspects of security seriously, including paying more attention to checking the distribution of data.
