The term online advertising simply relates to advertising online, or advertising over the Internet. It is kind of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering messages to attract customers. Online Advertising has an advantage of immediate publishing of information and content that is not limited by geography or time. Online advertising allows for the customization of advertisements, including content and posted websites. Most common ways in which online advertising is purchased are CPM (Cost Per Mille), CPV (Cost Per Visitor), CPV (Cost Per View), CPC (Cost Per Click, CPA (Cost Per Action) or (Cost Per Acquisition), CPL (Cost Per Lead) , CPE (Cost Per Engagement), CPE (Cost Per Engagement) & Cost per conversion.
Pay-per-click (PPC) ads are online text ads that appear in search results (e.g. in Google, Bing, or Yahoo). They are probably the most common form of online advertising as everyone online is searching for products, services or information using one of these search engines.
ith display advertising, you can promote your business online in a more visual way. It consists of ads that can be shown on millions of websites, blogs, and apps in the form of banners, text, videos, and other ad formats. Google has the largest network of websites (more than 2 million) where your ads can appear providing you with the chance of reaching about 90% of the online users worldwide.
Social Media Advertising
Social media ad platforms such as Facebook Ads, Twitter Ads, LinkedIn Ads, and others provide a way of reaching your target customers on the social networks where they hang out the most. Social ads provide targeting options based on the demographics and interests of your customers. This way, you can find your target audience easily instead of waiting for them to find you. .
Promote your business on social networks. We can help you reach the right customers for your products and services at the time they are most likely to engage with your ads.
The Best Online Advertising Channels to Grow Your Small Business
Online advertising provides targeted strategies that will increase audience reach, drive growth and conversions for brands. If you want to gain traction in the digital marketplace, the best online advertising channels need to be part of your marketing plan.
There is no one set answer to which sites offer the best online advertising opportunities. The best platform for your brand will depend on your products, the audience you wish to attract and other factors.
Facebook Advertising Services
Being the most popular social media platform in Bangladesh, Facebook is almost always the focal point of any brand’s social media strategy.
GCTL infosys as a Facebook advertising agency has designed and executed several Facebook advertising and marketing campaigns, and we can ensure that your advertisements and promotions reach the right audience.
We create ads that direct traffic to your website and help you realise your revenue goals. We make sure that you can get the maximum benefit from your ad-spend.
Facebook is so ubiquitous that the company says one out of every five minutes spent on mobile is either there or on their sister site, Instagram. There are about two billion people who log into Facebook every month. While the network is promoted as a way to keep up with family and friends, a large number of Facebook users follow and interact with brands on the site.
With continually changing algorithms, it can be hard to get organic traffic on Facebook. This is where paid advertising can help. Paying for placement on the platform allows you to get in front of more people, and to get in front of the specific ones that you want.
Online Advertising Services.Get Your Business In Front of Your Ideal Customer!
GCTL infosys, we offer a wide range of online advertising services to our clients, ranging from paid search engine placements, social media advertising, and display network advertising. We will work closely with you to determine a strategy that fits your needs and budget. With access to over 95% of the Internets websites, TGCTL infosys can offer you incomparable targeting and reach that many other agencies cannot. Being a Google certified partner, we are also given access to alpha and beta tests in new advertising opportunities.
Feel free to educate yourself and browse our services below. Not sure what you’re looking for? Get in touch with one of our representatives today and we’ll provide you with a free 30-minute consultation!
Search Engine Marketing (PPC)
Pay per click, Paid Media or PPC advertising can refer to a variety of different digital advertising channels, but is most notably tied to Google Ads paid search campaigns.
Display Advertisements are the visual ads that you see throughout websites as you navigate through the Internet. These ads are great for brand exposure and will be displayed on sites targeted to your idea demographic
Retargeting, or Remarketing, is a strategy of advertising that involves serving ads to someone after they have visited your site. This strategy helps build brand legitimacy, and also greatly contributes to assisting in sales that we’re not quite ready to convert the first time they land on your site.
Social Media Advertising
Social sites like Facebook and Twitter offer highly targeted advertising opportunities based on the complex profiles that users create over years of interaction and history with their brands and peers. We can use this information to serve users valuable, accurate ads based on their needs and interests, within the social network itself.
To achieve the best online advertising experience on Google Ads, you will need some technical expertise. Many advertisers find this venue’s offerings counter intuitive;however, once you understand the many features, this can be the best online advertising option for brands in many niches. Google Ads serves ads in search results on thousands of web pages. Some Google Ads advantages included targeting your ads based on geography, demographics and other criteria
One of the problems that many people have with Google Ads is that they find it too feature-rich. The interface can be overwhelming the first time you look at it. However, if you take the time to use their tutorials, you can quickly learn more about this powerful venue.
Another downside the some experience is that an Ads campaign can get very expensive, very quickly if you are not careful. Without the right controls, you can run up a bill for many useless clicks in hours.
To stay on top of costs, set daily budgets and target carefully. Revisit campaigns often. This platform takes a great deal of hands-on interaction. However, it can be the best online advertising option once you have learned how to harness its power.
Instagram Advertising Service
It is a well known fact that Instagram is the favoured platform for brands that target young and more mobile audience.GCTL infosys can help you leverage the power of Instagram’s videos and pictures to connect with a wider and younger audience.
We can also help you connect to the right influencers to carve out your special niche in the market, and design campaigns that are cost-efficient and effective.
You can build your brand story online and stay fresh and relevant, and also track your campaign’s effectiveness with the help of our team.
Instagram, owned by Facebook, gives you access to a massive audience. The app boasts 500 million users who open Instagram every day. While this is a far smaller user base than Facebook, it is also one with a high concentration of people from a desirable demographic. The audience on this app trends toward the highly coveted GCTL infosys.